
Public relations is in the White House and the boardroom It s creating tomorrow s stars on Hollywood sets and it s shaping the careers of tomorrow s leaders It s moving new ideas out of the workshops of entrepreneurs and onto the Internet Public relations is everywhere Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, ourPublic relations is in the White House and the boardroom It s creating tomorrow s stars on Hollywood sets and it s shaping the careers of tomorrow s leaders It s moving new ideas out of the workshops of entrepreneurs and onto the Internet Public relations is everywhere Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day In Power Public Relations, he reveals the dynamic, powerful discipline that s successfully being used to influence thinking and shape public reaction Complete with hands on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations promises to reveal new opportunities for anyone who understands the new PR and puts it to work Praise for the Previous Edition of Power Public Relations No professional should be without this book It carries how to advice and a view of the future that must be read by all Robert L Dilenschneider Principal, The Dilenschneider Group In candidly sharing his experiences, Len Saffir easily rates an E for excellence This book is enlightening, educational, and enjoyable Richard Weiner Public Relations Consultant
Title: Power Public Relations: How to Master the New PR Author: Leonard Saffir ISBN: 9780658000607 Page: 433 Format: Hardcover