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ABOUT THE BOOK Charles Crawford draws on his decades of experience in and around world diplomacy to explain in a lively, accessible way key the full range of public speaking techniques It features remarkable and previously little known examples of high level success and ignominious failure that he himself has witnessed in his diplomatic career His book includes careful aABOUT THE BOOK Charles Crawford draws on his decades of experience in and around world diplomacy to explain in a lively, accessible way key the full range of public speaking techniques It features remarkable and previously little known examples of high level success and ignominious failure that he himself has witnessed in his diplomatic career His book includes careful and unsparing analysis of speeches by political and business leaders including Barack Obama, Vladimir Putin, David Cameron, Margaret Thatcher, Bill Clinton, Hillary Clinton, Ed Miliband, Pope John Paul II, Benazir Bhutto, Aleksander Kwasniewski, Lech Kaczynski, Radek Sikorski, Malala Yousafzai, and many others These are complemented with unexpected sharp insights into some famous movie speeches The book shows how even the most distinguished public speakers as well as business leaders and anyone aspiring to a leadership position can make embarrassing if not ruinous blunders through missing obvious points of detail, or misjudging the tone of the occasion This is the first book to look in close detail at how information technology is transforming the art of public speaking at all levels, through voice recognition software and the radically destabilizing impact of live e heckling via Twitter or other social media outlets It explains how to avoid the worst horrors of PowerPoint It drills down into subtle issues of grammar and punctuation to show exactly how so many high profile speeches and statements today are written to be deliberately vacuous, giving sound bites that on close examination cunningly avoid any real responsibility And the book breaks new ground by featuring original Foreign Office telegrams sent by Charles Crawford when he was Ambassador in Sarajevo and Warsaw reporting on speeches by world leaders that he watched at first hand and now analyses in the book This book makes a powerful yet engaging and highly readable contribution to public speaking technique Anyone running for public office or working in a leadership role in business or diplomacy or government who wants to make powerful convincing speeches will find plenty of new insights So will professional speechwriters and anyone called upon to draft a speech or PowerPoint presentation for their boss, or unhappily facing a wedding or other speech themselves Charles Crawford writes, Successful speeches are like jigsaws All the hard work that goes into completing a jigsaw is as naught if a couple of pieces are missing The ugly holes in the jigsaw are what people immediately notice In this book you ll find high level speeches crashing because someone ignored points of detail, just as I show where clever or imaginative attention to detail helped make a speech special It s obvious on the day that a speech has met success or disaster It s often not obvious why precisely some speeches work and others go wrong This book gives some answers Crawford picks out the fundamentals and sticks to them, says Thomas Pickering, former U.S Ambassador to the UN, Russia, India, and Israel, and Under Secretary of State for Political Affairs It is not what you say but what they hear that counts He provides advice on what to avoid and what to strive for with well chosen and trenchant examples of successes and failures from the high and mighty For anyone who will at any time face an audience large or small and that is most of us this is an invaluable guidebook to improving your power of presentation in all its aspects ABOUT THE AUTHOR Charles Crawford is the former British Ambassador to Sarajevo, Belgrade, and Warsaw, and an expert in public speaking and negotiations His 28 years in the U.K.
Title: Speechwriting for Leaders: Speeches that leave people wanting more Author: Charles Crawford Paul Nash Ana Rold ISBN: null Page: 153 Format: Kindle Edition