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Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses

Joe Pulizzi February 23, 2018

The traditional Shark Tank model for start ups is taking an amazing idea, product, or service, funding it, and bringing it to market One expert in the start up space declares this is entirely the wrong way to launch a business and backwards to boot.If you build an audience first, using content whether a blog, podcast, website, resource guide, newsletter among examplThe traditional Shark Tank model for start ups is taking an amazing idea, product, or service, funding it, and bringing it to market One expert in the start up space declares this is entirely the wrong way to launch a business and backwards to boot.If you build an audience first, using content whether a blog, podcast, website, resource guide, newsletter among examples you then have the opportunity to monetize to an already loyal following It s the smartest, most risk averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.In CONTENT, INC content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.


  • Title: Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses
  • Author: Joe Pulizzi
  • ISBN: null
  • Page: 321
  • Format: None
    • Free Read [Chick Lit Book] ✓ Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses - by Joe Pulizzi ↠
      321 Joe Pulizzi
    • thumbnail Title: Free Read [Chick Lit Book] ✓ Content Inc: How entrepreneurs use content to build massive audiences and create radically successful businesses - by Joe Pulizzi ↠
      Posted by:Joe Pulizzi
      Published :2018-02-23T21:03:23+00:00